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Ecommerce – Its Meaning and Importance
by
Monalisa
The Internet is now a flourishing industry. With the knowledge advancing at a rapid rate, more and more people are exposed to computers and internet. Gradually they are learning to utilize the Internet for their day to day needs. Here Ecommerce websites take a front seat, reaching out to the millions of people looking for your kind of product or services online.
Putting it simply, Ecommerce or Electronic Commerce means buying and selling of goods and services on the Internet. Before making any decision in business, it is worth taking into consideration the benefits, the company would reap on implementation of the new strategy of Ecommerce. Therefore, the most important thing that you must consider here is whether your business actually needs ecommerce? Is ecommerce website for you? The initiation of ecommerce websites has brought vast change in the method of buying and selling goods. In this regard, it is important to consider websites like ebay, amazon etc. They have extensively used the ecommerce process to generate sales revenue. So, whether you already have a business or beginning a new one, whether the volume of your business is large or small, you can always generate profit by displaying your products or services online, thereby obtaining a large amount of viewer exposure. In a nutshell, just any selling/buying business can profit by the ecommerce method. So how can you earn bigger sales revenue from an ecommerce website? The benefits of having an ecommerce website are many. Coverage – Your products showcased on your website, provides a huge exposure to the millions of visitors on the web. For example, if you have a computer showroom in a city, the visitors would include people from in and around the city. Infrequently there will be visitors from places outside your city. Thus your product exposure is limited. On the contrary, if your products are presented on a website, it connects you to the millions of people who use the internet and searching for similar product as that of yours. Time and Convenience – Time is one of the vital factor in our lives now-a-days. A customer may find it difficult to visit your store physically everytime. On the other hand, if you have your store showcased on the Internet, anyone can pay a visit to your online store at their expedient time. Your store closes at some point of time. But your e-store works 24X7 for you to fetch in customers. Moreover, with all your product images and descriptions provided on your estore, the customer gets a systematic idea about your product and you do not have to spend time explaining the same thing to each and every visitor to your store. Moreover, it greatly saves time consumed per tranaction. Any sales executive will definitely take some time to illustrate your product to each customer. Your ecommerce website does the same task to hundreds and thousands of your potential customers at the same time. As all the information about your product are provided earlier to your customer’s visit, much less time is required to convey the benefits of your product to them, thereby making it easier to close the deal. Thus, several number of transactions can take place within a day. Exhibiting your Product through Demonstrations and illustrations, gives a clear and thorough idea about your product without the hassle of hiring and training personnel to do so. Cost Effective – Setting up and maintaining a store in a prime location and its overhead expenses, hiring personnel etc costs you a lot of money. On the contrary using the ecommerce is a whole lot easier method of displayingexhibiting and providing information about your products. In addition advertising of your store and its products should be carried out from time-to-time. Web advertisement expenses are also less compared to print or other audio-visual medias, like radio or TV. In an ecommerce website all that you need is a top-notch website design, that have a look and feel equally capable as your competitor, Search Engine Optimization to rank your website with your other competitors, and the annual hosting fees. Broadly speaking, there are no major barrier of Ecommerce websites. Gradually, many people are beginning to comprehend the fact that, ecommerce is an extremely feasible means of purchase as compared to the age old traditional process of buying. Thus, with this ever upcoming technology, ecommerce will continue to mature globally and in due course become a key business strategy that needs to be implemented in order to prosper in the fast-growing market and keep abreast with your competitors.
Monalisa Boral Maitra is the Business Development Manager of Designarcade, an India based Website Design and Development Company, specializing in affordable ecommerce website design solutions. Visit them at www.designarcade.com or you can reach her at info@designarcade.com.
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